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Creatures of Habit
A few years ago, we put a spin on our Techsurvey mission. In the early years, the guiding principle behind these massive nationwide web surveys was to determine what radio listeners are doing when...
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“I Want To See Who The Customers Are”
I’ve been a road warrior these past several weeks, providing me with the opportunity to carefully explore the seat pockets in front of me. Beyond the used wrappers and barf bags, Delta’s SKY magazine...
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The Death of the Non-Compete?
It is fascinating that some of the weapons that radio management historically wielded are becoming obsolete. As we’ve discussed in this blog before, the ability to “disappear” a DJ or show has been...
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Science vs. Art
We continue to read more and more about how big data will continue to dominate the business world, helping corporations and brands steer their ships, while collecting more info about their customers’...
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Ding Dong, Radio Calling
If you saw the movie Moneyball starring Brad Pitt as Oakland A’s General Manager Billy Beane, you probably remember those classic scenes about how an old-line brand struggles with changing its entire...
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Radio. It’s Red Hot.
As my Uncle Bert used to say, “If you wait long enough, everything comes back into style.” Maybe he was talking about radio and the amazing press run the industry has enjoyed over the past few months....
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The Devil’s In The Details
From my perch as a consultant, the only thing worse than not being asked for an opinion on a key issue, is to get the question when it’s too late to affect the decision. So queries like “What do you...
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Radio’s Shrinking Workforce
As cutbacks over the last decade have taken their toll on station staffs, the impact can be seen and felt in many ways. Physically, many stations now have wide open spaces – rows of empty cubicles,...
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Radio’s Most Innovative: Steven Price/Townsquare Media
Critics of radio broadcasting companies these past few years always seem to cite a lack of imagination and innovation, little risk taking, and a tendency to do things the way they’ve always been done....
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Radio’s Changing Partners(hips)
We are fortunate at Jacobs Media that we travel in a lot of different circles. We work with many great commercial radio companies that run the gamut between those that own hundreds of stations, as...
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Radio’s Nudity Problem
By now, you’ve heard the story that after 60 years of colorful pictorials, Playboy is throwing in the towel (sorry) on what was once their unique selling proposition – naked women. Hugh Hefner in a...
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The Au Contraire Philosophy of Radio Programming
There are lots of ways to achieve success. The tried and true path is to follow the trends, do your research, and play the hits. But then there’s the other path – rowing in the opposite direction of...
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The D Stands For Disruption
There’s strength in numbers. And to prove that point, a number of friends sent me articles about PepsiCo’s Brad Jakeman and his rant at ANA’s “Masters of Marketing” conference last month. It would...
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Best of JacoBLOG – Radio’s Most Innovative: Steven Price/Townsquare Media
Our “Radio’s Most Innovative” series continued to shine the light on swashbucklers, inventors, and crusaders from radio past and present. One of the best examples of current innovation is none other...
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What If A Radio Company Had Bought Pandora?
Last November, we ran a post about how the big automakers were moving at light speed to embrace disruptive concepts, from autonomous driving and shared mobility. And the trend continued at CES last...
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Everyone In Radio Ought To Be Carded
When you’re up against global media and technology companies – and make no mistake about it, because for radio, that’s the competition – you’d better make sure everyone’s on the same page. Amazingly,...
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Radio’s Most Innovative: Shazam For Radio
Many don’t remember that Shazam originallly started as an SMS service. A consumers could dial 2580 on their mobile phones, hold it up to a speaker and receive a text message showing the song title and...
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Radio Can’t Let FCC Radio Licenses Become Taxi Medallions
As you can imagine, I spend more than a little time in taxi cabs during the course of the year. Sometimes from the back seat of a cab, I’m on the phone or working email. But at other times, I’ll...
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